Twin Cities Pride
The Twin Cities Pride parade is a major event in Minnesota every year for the LGBT community. The event brings the Minneapolis/Saint Paul community together commemorating diverse heritage, fostering inclusion, educating and creating awareness of issues, and celebrating achievements in equality. The event is open and inviting to everyone in the community, providing a safe environment in which individuals feel free to celebrate their relationships.
Grafix Shoppe has been a part of this event the past few years through one of our business partners, Resonate Live Marketing. Resonate Live Marketing is a team with over 60 years combined experience in designing, executing and measuring award-winning brand immersion events. We have long history of working together on the graphic and dimensional elements for a wide variety of events.
On this particular event, Resonate Live Marketing designed an innovative float for that parade which included the participation of the audience at the event. The walls of the float where designed similar to puzzle / coloring book mash-up. The walls had 4” x 4” cutouts of an outline of an image. Each wall had over 170 squares given out to the audience for them to draw and put back on the float. This meant the community had a hand in the design which came together like a quilt, showing the diverse fabric of the neighborhood.
Our challenge was to print and construct a durable float that could be taken apart with some ease after the parade and be set up at the park for people to take pictures with. Through trial and error, our team was able to engineer the float matching their art renderings, and fulfilling their desire to transform it into a standing structure in the park. We enjoy working with Resonate Live Marketing because of the creative and challenging projects they send our way. At Grafix Shoppe we view ourselves as problem solvers, and we can never have enough problems to solve.